High-End Apartment Launches Drive, Prices Exceed 100 Million VND/m²
Sau giai đoạn trầm lắng kéo dài, thị trường căn hộ TP HCM đang bước vào chu kỳ sôi động mới trong nửa cuối năm 2025. Điểm đáng chú ý là nguồn cung ra mắt tập trung gần như tuyệt đối vào phân khúc cao cấp và hạng sang, với mức giá phổ biến đã vượt ngưỡng 100 triệu đồng mỗi m², thậm chí tiệm cận 300 triệu đồng mỗi m² tại các vị trí trung tâm. Diễn biến này không chỉ phản ánh sự phục hồi của thị trường, mà còn cho thấy quá trình tái cấu trúc rõ nét về phân khúc sản phẩm trong bối cảnh quỹ đất ngày càng khan hiếm và chi phí phát triển dự án liên tục leo thang.
High-End Apartment Supply Expected to Boom in the Second Half of the Year
According to market observations, in the former Ho Chi Minh City area alone, approximately 6,000–8,000 apartments are expected to be launched in the second half of 2025. The majority of this supply belongs to the high-end and ultra-luxury segments, concentrated in large-scale urban areas with comprehensively developed infrastructure and amenities.
The Eastern area continues to lead the supply, attracting many large projects. In mid-August, several developers began accepting reservations for high-end apartment projects with riverside locations, offering diverse sizes from over 60 m² to several hundred m², with starting prices from 130 million VND/m².
At the same time, both domestic and foreign real estate developers are also preparing to launch hundreds to thousands of new apartments in existing urban areas. Many projects are being offered at prices ranging from 180–200 million VND/m², even exceeding 200 million VND/m² for subdivisions with prime locations, high-end designs, and complete amenities.
Not only the East, but also the central and old urban core areas continue to see an increase in luxury supply. High-end riverside projects, near the financial and commercial district, are being offered at prices from 250–300 million VND/m², targeting customers with significant financial resources and high-end residential needs.
In addition, several other major developers are preparing to join the race with projects in the more affordable price segment, ranging from 70–85 million VND/m², mainly located in new urban areas or bordering areas.
The supply of luxury apartments is booming (Source: Collected).
Apartment prices continue to set new records.
Alongside the large supply, apartment prices in Ho Chi Minh City continue their strong upward trend. In Q2 2025, the average primary selling price approached VND 100 million/m², an increase of nearly 10% compared to the same period last year. Notably, most new projects launched in the second half of the year were priced between VND 160–320 million/m², except for some areas far from the city center.
The continuous setting of new apartment price records is not a short-term development. Over the past decade, apartment prices in Ho Chi Minh City have steadily increased in each cycle, reflecting pressure from many sides: scarce land, high compensation costs for land clearance, escalating land prices, and increasingly stringent legal and construction standard requirements.
In this context, developers are forced to focus on the high-end segment – where profit margins are large enough to offset input costs. Conversely, the mid-range and affordable segments are increasingly difficult to develop in the inner city, gradually shifting to satellite cities and newly merged areas.
Demand remains stable despite high prices.
Despite high selling prices, demand in the high-end apartment market in Ho Chi Minh City is considered quite stable. Demand comes from two main groups: buyers seeking to upgrade their quality of life and long-term investors, including both domestic and foreign investors.
For the buyer seeking a place to live, high-end apartments in large urban areas offer clear advantages in terms of living environment, internal amenities, security, and the potential for value appreciation over time. Meanwhile, investors expect long-term price appreciation potential for inner-city real estate in the context of increasingly limited new supply.
Furthermore, the expansion of administrative boundaries and the orientation towards multi-center urban development have also contributed to strengthening market confidence. High-end apartments continue to dominate the central and core urban areas, while lower-end segments tend to shift to the suburbs, creating a clear differentiation in development space.
Apartment Market Trends in the Second Half of 2025
The race to launch high-end apartments in the second half of 2025 shows a clear picture of market trends. Supply is concentrated in large urban areas, products are positioned as high-end from the outset, and price levels are continuously being set at new levels.
In the short term, the high-end and luxury segments will continue to play a dominant role in Ho Chi Minh City, thanks to their advantageous location and stable demand. In the medium term, newly merged areas and satellite cities will become the "stage" for the mid-range and affordable housing segments, contributing to rebalancing the market structure.
In the current context, apartment prices exceeding 100 million VND per square meter are no longer an isolated phenomenon but are gradually becoming the new benchmark in Ho Chi Minh City. This presents both opportunities and challenges for buyers and investors, requiring more careful selection of location, developer, and holding strategy in the coming period.